Группа LE SSERAFIM новый амбассадор Дома Louis Vuitton

Got7’s bambam named newest house ambassador for louis vuitton; joins bts’ j-hope, le sserafim, and more

More about BamBam

BamBam, a South Korean idol and member of GOT7, hails from Thailand, where he initially grew up before relocating to Korea for training. Before his debut, he participated in various activities, including being part of the dance crew We Zaa Cool alongside his childhood friend Lisa from BLACKPINK. Before joining JYP Entertainment, he achieved notable success in dance competitions in Thailand, winning 1st place in a Rain Cover Dance competition in 2007 and securing 2nd place in the LG Entertainer contest in 2010. Additionally, he had a role in the 2012 Hong Kong film Fairy Tale Killer.

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In January 2021, JYP Entertainment announced that BamBam and his fellow members’ exclusive contracts would conclude. The official statement on January 11, 2021, reiterated that all members would depart the company after the expiration of their exclusive contracts on January 19, 2021. Currently, BamBam is affiliated with ABYSS Company. 

BamBam initiated his inaugural solo world tour in Asia last year and is set to commence the South American and European segments at the end of February. Unfortunately, he had to cancel several scheduled U.S. dates this month due to an ankle injury. Expressing regret on social network X, he conveyed, «I’m sorry for letting you down. I should’ve prioritized my health more.» In the previous year, BamBam released his debut full-length studio album, Sour & Sweet, marking the beginning of his solo career. 

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ALSO READ: Super Rich in Korea unveils GOT7’s BamBam, Jo Se Ho, OH MY GIRL’s Mimi as MCs; aims to depict elite lifestyle

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Explore LE SSERAFIM’s New Pop-Up Stores in Seoul and Tokyo

LE SSERAFIM’s 2024 Pop-Up Stores


Find official and latest merch of LE SSERAFIM at their pop-up stores | HYBE Twitter

The Kpop girl group LE SSERAFIM (Kim Chae-won, Sakura, Heo Yun-jin, Kazuha, Hong Eun-chae) will be making their highly-anticipated comeback this month. In preparation for their comeback, the group will be launching “LE SSERAFIM 2024 S/S Pop Up” stores in both Korea and Japan.

Fans can look forward to the new LE SSERAFIM’s pop-up stores opening in two locations, Seoul and Tokyo. These stores will provide fans with a unique and immersive experience. They will not only celebrate the group’s comeback with their third mini album, “EASY,” but also showcase captivating media art that represents the concept of the upcoming album.

Moreover, fans will have the chance to see the fashion items worn by the members in the “EASY” trailer video, which has sparked mixed reactions due to their fashion choice of wearing underwear in the video.

Opening Date, Locations, and Products


LE SSERAFIM X Peaches collab merch at the pop-up store. | HYBE Twitter

The “LE SSERAFIM 2024 S/S Pop Up” store in Korea will be opening from February 16 to March 3 at the Geumho Alver in Geumho-dong, Seoul. All visitors to the pop-up store will have an incredible experience as it spans across three floors.

This three-story pop-up store offers a fantastic experience for visitors. The basement level will feature sections where visitors can watch album trailer videos and explore various versions of the group’s concept photos. Additionally, there will be a captivating exhibition of media art for visitors to enjoy. Furthermore, Visitors can explore over 30 fashion and lifestyle items on the two upper floors.

The LE SSERAFIM’s pop-up store in Japan will also open its doors on the same day. The store will be on the first floor of the Dai-9 SY Building 1F in Harajuku, Shibuya, Tokyo. 

At the Kpop event, you’ll have the chance to purchase the group’s official merchandise. They will be offering products from their 3rd Mini Album, ‘EASY,’ as well as their own brand merch. In addition, the pop-up store will showcase the “EASY” collection. It will feature LE SSERAFIM’s branded clothing and an exciting collaboration with the Korean street brand “Peaches.”

LE SSERAFIM 2024 Comeback “EASY”

LE SSERAFIM’s highly-awaited 3rd Mini Album, “EASY,” will be available on February 19 at 6 PM KST. The album delves into the band’s genuine emotions, addressing anxiety and vulnerability beneath their confident image. Additionally, the album will reveal a new side of the group, showcasing their inner thoughts. A captivating logo motion video was released, featuring LE SSERAFIM’s logo reimagined with merging dots. The phrase “MAKE IT LOOK EASY” emerges, sparking curiosity.

Furthermore, LE SSERAFIM has been invited to perform at the Coachella Valley Music and Arts Festival. Their invitation to the festival on April 13 and 20 is a significant achievement, making them the fastest Korean act to be invited.

Finally, get ready to experience LE SSERAFIM’s world at their pop-up stores in Seoul and Tokyo, as they make their highly anticipated comeback!

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LE SSERAFIM Exclusive Behind-The-Scenes Video

True to form, the footage showcased the group’s undeniable talent and their ability to effortlessly embody the essence of Louis Vuitton. However, it was the rehearsal outfits that captured the attention of netizens, albeit for all the wrong reasons.

While it was expected that the members would be seen donning the iconic garments of the esteemed designer, the distinctively mismatched outfits worn during the rehearsals raised eyebrows and left many scratching their heads.

For a group that is known for their impeccable style, particularly in sportswear during rehearsals and dance practices, the lack of coordination in these particular Louis Vuitton ensembles was glaringly apparent.

Social media platforms were inundated with discussions surrounding the seemingly punishing outfits chosen for LE SSERAFIM’s rehearsals.

READ ALSO: BLACKPINK Jennie’s Stunning Airport Fashion Transformation: From Casual to Preppy, Fans Can’t Get Enough! 

TikTok videos and YouTube comment sections were abuzz with netizens expressing their disappointment and confusion over the unusual styling choices. Some even went as far as speculating that the members were being subjected to some form of retribution due to the perceived inadequacy of their attire.

 In one viral video, Kazuha, a member of the group, was highlighted as her movement appeared restricted by her coat during practice. This further fueled the discontent and sparked a chorus of criticism. It was evident that the lack of comfort and coordination in the rehearsal outfits had a detrimental impact on the group’s overall performance preparation, a circumstance that is far from ideal for any artist, especially idols who strive for perfection.

Given the significant attention garnered by the video showcasing the rehearsal process, it is understandable that netizens hoped for a more visually appealing presentation. The fact that the outfits fell short of expectations, combined with the apparent discomfort experienced by some members, only added fuel to the fire of online discussion.

Netizens React

Netizen React on thier choice of outfit: 

LE SSERAFIM, renowned for their fashion-forward image, has undoubtedly faced its fair share of scrutiny over the years. While their performances have consistently wowed audiences, this recent incident serves as a reminder that even the most revered fashion icons can occasionally stumble in their sartorial choices.

As the group continues to captivate the world with their musical talent and fashion flair, it remains to be seen how they will address this unexpected controversy and reclaim their status as true «Fashion Queens» in the eyes of their adoring fans.

READ MORE: Jaw-Dropping Victory: NewJeans Triumphs Over SHINee with ‘Super Shy’

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Cassidy Jones wrote this.

KpopStarz owns this article.

BamBam attends the LV’s Men’s fall/winter 2024 show in Paris

BamBam, with a whopping 17.7 million followers on Instagram and 11.6 million on X, made quite a splash at Pharrell Williams’ first-ever menswear show as a creative director back in June. And guess what? He also graced the fall 2024 show in January at the Jardin d’Acclimatation in Paris. Talk about being a fashion force! BamBam’s immense influence in the fashion world was on full display, with his dedicated following using the #BamBamXLVFW24 hashtag, which racked up over 2.1 million posts on X. It’s clear that he’s making waves in the fashion scene. The brand couldn’t contain their excitement and expressed their delight in teaming up with BamBam as an Ambassador, signaling a new chapter in their relationship. This news was shared in the official press release.

Renowned for his culinary content on YouTube, using the hashtag #BamuEats, the artist has also been unveiled as one of the hosts for an upcoming Netflix reality series that delves into the lives of South Korea’s ultra-wealthy. Joining him are singer Mimi from Oh My Girl and comedian Cho Sae Ho. Notable ambassadors of the luxury brand from the K-pop industry include LE SSERAFIM, Felix of Stray Kids, BTS’ J-Hope, and NewJeans’ Hyein.

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